The New Religion of Shared Experience: Millennials and Participatory Sports
Millennials seem to be the constant object of think-piece headlines, blamed for killing countless industries without so much as looking up from their phones. In reality, however, they play as much of a role in building new industries as they might in hurting older ones. A McKinsey consumer survey found that the wellness-oriented generation outspends both Generation […]
How to Use Social Media to Build Your Brand’s Community
At Spartan, our highly engaged social community is a crucial extension of the brand. We use our platforms to share stories, connect, and gain insights from the passionate people that make up our global audience of over 6 million. The adoption of social media platforms and tools continues to explode around the world. In 2019 […]
True “Grit”: How Spartan’s Branding Represents Women
We hear a lot about the representation of women in various media, but, in a fascinating 2017 piece in The New York Times, author Claire Cain Miller describes a turning point in the literal representation — that is, the most popular images — tied to the word “woman.” Getty Images is perhaps the best known purveyor of […]
Experiential Workouts: Why Millennials Love Spartan
Millennials are much more health-aware than their Gen X counterparts were at the same age, a truth that extends far beyond jokes about kale or avocado toast consumption. According to a report from Goldman Sachs,“wellness is a daily, active pursuit. They’re exercising more, eating smarter and smoking less than previous generations. They’re using apps to track […]