My work focuses on advising early to mid-stage startup founders and CEOs to create and accelerate the value of their brand/business.

Advisorship Philosophy

  • Focused on building and executing data-driven growth marketing strategies.
  • Assess, define and/or solidify brand positioning (how clear is your value proposition)
  • Evaluate & optimize all brand assets (how strong are your brand identity elements)
  • Analyze & optimize go-to-market strategy (are you currently leveraging all channels and is the brand driving demand in the most optimal ways?)
  • Deep dive into key customer segments /customer experience optimization and customer acquisition
  • Multichannel digital marketing plan
  • Community building and management
  • Influencers Marketing
  • Implementing data infrastructure, measuring attribution and full-funnel metrics (ROI)
Recent Roles
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