My work focuses on advising early to mid-stage startup founders and CEOs to create and accelerate the value of their brand/business.
Advisorship Philosophy
- Focused on building and executing data-driven growth marketing strategies.
- Assess, define and/or solidify brand positioning (how clear is your value proposition)
- Evaluate & optimize all brand assets (how strong are your brand identity elements)
- Analyze & optimize go-to-market strategy (are you currently leveraging all channels and is the brand driving demand in the most optimal ways?)
- Deep dive into key customer segments /customer experience optimization and customer acquisition
- Multichannel digital marketing plan
- Community building and management
- Influencers Marketing
- Implementing data infrastructure, measuring attribution and full-funnel metrics (ROI)